What Type of Clients Do I Work With?

I love to work with free-thinking businesswomen. They tend to be independent professionals or entrepreneurs, and often they’re moms.

• Professionally, they know their image can give them an edge in attracting positive attention and helping them look approachable, and they suspect that looking pulled together can translate to more business.

• Personally, they want to feel good about how they look, especially if they’re shifting from one situation to another like starting or expanding a business, getting a divorce or dating, or experiencing midlife—and they want their clothing to move forward with them. They’re interested in looking younger and thinner, dressing smarter, saving time and money, and having more confidence—right now, at this time in their lives, in the body they have. They're ready for a transformation rather than a makeover.

Typical Frustrations

• “I don’t know how to put a ‘look’ together. What goes with what?”
• “I’m not dressing my age, but I don’t want to look old or frumpy.”
• “I’m busy. I want to look nice, but don’t have the time.”
• I’m not afraid of color, but don’t know what colors are best, so I stick with black and white.”

• “I’m in a rut. I’ve been buying the same kind of clothes for ten to fifteen years. I need a new look, but don’t know how to get it or where to go.”

• “I’ve gained some weight. It’s slow coming off, and I’m working on it, but I need clothing now! All the styles I like and used to buy don’t seem to look good anymore. But, I also want to lose weight before I get new clothes. I don’t want to focus on my body when it’s in this place.”
• “I’m starting to date after my divorce, but... what do I wear?”
• “I spend too much time getting dressed, then later I don’t feel confident I did the right thing.”

My Ideal Client

I’ll be successful working with you if you...

• understand you are a partner in this process.
• want to improve your self-image as well as your outer image.
• are ready to invest your time and energy in learning how to look authentic rather than wanting a quick fix or expecting a stylist-type makeover.
• are willing to let go of things that no longer work for you.

My clients want to learn simple ways to enhance their appearance without feeling foreign or uncomfortable in their clothing. They want to make a change, but at their own pace. They want to KNOW what works for them so they can feel confident and assured.